Most software promises to "10x your productivity." We got tired of that promise. It almost always means more tabs, more dashboards, more setup, and more decisions, which is the opposite of what a one-person business or a five-person team actually needs.
So here's the simplest version of what we made: Hirebase is a place where you hire AI employees. Not configure agents. Not stitch together workflows. Hire. Same way you'd hire a person, except the onboarding takes minutes, the salary is a fraction, and they don't need lunch.
If that sounds like marketing, fine. Keep reading and we'll show our work.
The problem we kept watching solo founders run into
You've started something. Maybe it's a Shopify store. Maybe it's a B2B SaaS side project. Maybe it's a consulting practice that grew faster than you expected. The work that's actually unique to you (talking to customers, building the thing, making the calls only you can make) is being squeezed into smaller and smaller windows because everything else has crept in.
The everything else is the problem. Replying to support emails. Writing follow-ups. Posting on LinkedIn. Updating the CRM. Researching competitors. Drafting blog posts you swore you'd write months ago. Categorizing expenses. Reconciling Stripe payouts. Chasing the invoice a client said they'd pay last week. Filing receipts at midnight before the quarter closes. Onboarding a new vendor. Renewing the domain you almost let expire. The admin and back-office work nobody talks about on founder podcasts because it's boring, but that quietly takes half your week.
The standard advice is "delegate," and the standard delegation paths are:
A virtual assistant. Cheap, but you have to manage them, train them, and there's a cap on how technical the work can get.
A freelancer. Skilled, but expensive per hour, and you have to redo the brief every time.
A junior hire. Best long term, but you can't afford the salary, the recruiting time, or the management overhead. Not yet.
The fourth option that started showing up around 2024 was: build an AI agent. Pick a tool, write the prompts, connect the APIs, write evaluation harnesses, monitor for failure modes. Great if you're an engineer with spare evenings. Most small business owners are not.
Hirebase is the answer for the people who are not.
What an AI employee actually is
We use the word "employee" on purpose. An AI employee is a software worker, an AI agent, with a defined role, the right tools, memory of your business, and a place to report to (you). You give it a goal, it shows up to work, and you can check on it the way you'd check on any team member.
A few things follow from that framing.
You don't need to be a prompt engineer. You don't need to write a job description either. You describe the goal you want hit, and Hirebase suggests the team that can deliver it.
You don't pick a model. We pick the right one for the role and swap it when a better one comes out. You don't have to know the difference, and you don't have to read a benchmark to hire your first sales rep.
You don't manage tools. A sales rep needs your CRM. A support agent needs your help desk. Hirebase wires those connections in onboarding so you don't have to think about it.
You don't lose context. Every employee has a long-term memory of your business, your tone, your customers, and the decisions you've made. The longer they work with you, the better they get, just like a real hire.
What Hirebase actually ships
Goals get described. Agents and teams get hired. Work gets shipped. You stay in control of the calls that matter.
Here's the shape, in more detail.
You describe the goal, Hirebase suggests the team
You don't pick the team. You describe what you want done. Content shipped daily. Support tickets cleared overnight. Pipeline that stays warm. Hirebase reads the goal, recommends the hires that can deliver it, and you bring them on board in minutes.
The team Hirebase assembles is shaped to your goal, not picked from a fixed menu. Need outbound sales? You get a hire who prospects, researches each company, writes cold outreach, and follows up on cadence. Need content? A hire who briefs, drafts, edits, and ships across the channels you care about. Customer support, bookkeeping, data analysis, research, recruiting, executive support, paid media, ops, anything else a business needs done at a desk. Hirebase generates the AI employee that fits the work. If a person could be hired to do the job, Hirebase can shape a hire for it.
A personal assistant for you, a team for your business
Two layers. Your private assistant follows you across workspaces, handling daily triage, prep, and the small reminders that keep the day moving. Your workspace team executes the goals you've set, in work product you'd review yourself. The personal assistant is for you. The team is for the business.
Coordinated work, with the calls that matter staying yours
Hires hand off to each other when work crosses lanes. They escalate when judgement is needed. High-impact actions pause for your approval. The team runs while you handle the moments that count.
Working in the tools your team already uses
Google Workspace, HubSpot, Apollo, Notion, WordPress, Vercel, Stripe, Telegram, Signal, Calendly, LinkedIn, Instantly, plus a growing list. The hires sign in, do the work, and log out where you can see it. There's no new dashboard you have to live in.
Your Base, the workspace where work actually happens
The hires need somewhere to land. Your Base has task boards, linked goals, tasks assigned to specific hires, structured proposals that come out of chat, and document outputs that stay where you can find them. It looks like a place where work gets done, not a settings panel.
Your data stays your data
Open weight models. Your data never trains shared models. SOC 2 aligned infrastructure, encryption at rest and in transit, tenant isolation, and a full audit trail of every action.
That's the product. No prompt engineering certifications required.
Pricing, in plain English
Three tiers: Junior, Growth, and Based. The right one depends on your activity, your goals, and how big you want to grow. They're built to scale with you, not to gate features behind procurement. Final pricing lands at launch. Anyone on the waitlist gets founder pricing for the first year.
Why we're calling this Hirebase, and what it has to do with BasedAI
The name has two halves and both do work.
"Hire" is the verb because the product is built around hiring AI workers, not configuring software. You give a hire a goal, a place to work, the tools they need, and the responsibility for getting the work done. Same shape as bringing a person on, just compressed from weeks into minutes. The vocabulary we use throughout the product (hire, onboarding, your team, Your Base) is deliberate. It sets the right expectations for what AI workers can actually do, and it keeps you out of the prompt-engineering rabbit hole. You hire here. You don't configure.
"Base" comes from BasedAI, the parent company. We're a team building the open layer for AI work, the part that makes it actually useful for businesses, not just impressive in demos. Hirebase is one of two products under that mission. The other is BasedAPIs, the developer-facing side: APIs and infrastructure for engineering teams that want to build their own AI workforce inside their stack.
If you're a solopreneur or running a small business, Hirebase is built for you. If you're an engineer at a larger company who wants the underlying primitives, BasedAPIs is your door. Same mission, different surface.
The honest version of what to expect
We'll skip the "exciting times ahead" close. Here's where we actually are.
The first wave of hires we're shipping (outbound sales, content, customer support, data analysis, plus a personal assistant for you) works well today. The personal assistant has been a quiet workhorse in our beta, the one users tell us they can't imagine giving up. The outbound sales hire is the one we're proudest of and the one we keep tweaking, because outbound is a subtle craft and the bar for "actually useful" is high.
Here's the thesis, said plainly. We believe AI employees let companies become 100x more productive, and let solopreneurs multiply their results without multiplying headcount costs. That's the bet we're making, and what we're building Hirebase to deliver.
We don't think AI employees replace people. We think they replace the version of yourself that does the work you don't want to do at 11pm on a Tuesday. The leverage shows up where the work used to disappear into your evenings and weekends.
If that sounds like the kind of help you need, get on the waitlist. Your team is ready when you are.